Urkraft - A bold rebrand for natural & raw energy
Grid developed the logo and name Urkraft for Norgesmøllene in 2018. I joined the project in 2021 when Urkraft was ready to take its new position more seriously, becoming even bolder and more adventurous. The solution was to strip away the unnecessary and create a raw, powerful design—featuring a larger logo cutting across rugged Norwegian landscapes. The packaging now focuses on adventure, offering trip advice alongside recipe inspiration. The design made a huge impact on the market, leading to a successful expansion of Urkraft’s product portfolio, which continues to grow!
Project done at Grid branding in 2021
