A communication tool for captains
Sayfr, developed by Conexus and designed for Propel, is a profiling tool aimed at fostering communication with ship captains. The challenge was to create a cohesive identity for this highly complex tool, which included over 52 unique elements like cards, boards, and folders. We designed a bold, masculine, and intelligent visual identity with a premium maritime feel to engage its audience. Collaborating closely with printers, we ensured the materials were unbreakable, waterproof, and user-friendly. Today, Sayfr continues to be a durable and effective tool, maintaining its relevance and quality year after year.
Project done in 2016 at Rethink Studio
