Parken – A Distinctive Urban Café Identity
Inspired by Oslo’s green parks and the pulse of the city, we developed a refreshed café concept for Parken at Oslo Airport. SSP and Grid revitalized its visual identity and spatial design to offer travellers a quiet urban oasis in the busy terminal. The new identity features a laid-back mascot dog, a circular logo, and a palette combining lush greens, concrete greys, and the brand’s signature orange. The graphics and materials echo public park elements—benches, trees, stone—while digital menus, metal accents, and clean signage guide visitors intuitively. Now, Parken stands out as a calming meeting place and clear brand presence in a high-traffic environment.
Project done at Grid branding in 2024
