Potetgull Intense — Amplifying flavor & brand identity
Maarud, renowned for its classic Potetgull chips, sought to introduce bolder flavors with enhanced crunch. To achieve this, we developed the 'Intense' sub-brand, maintaining Maarud's iconic shield and gold Potetgull logo while incorporating unique typography and dynamic visuals. This approach distinguished the Intense line, adding energy and innovation to the trusted brand, resulting in a stronger brand identity and increased consumer interest.
Project done at Grid branding 2025
