Maarud - A more confident and distinctive Brand
Maarud, Norway's largest chips producer, sought to strengthen its position and unify its portfolio of over 70 products. Inspired by the Ehrenberg-Bass Institute's principles, we elevated the shield-like emblem from the Potetgull series into a central brand asset. Symbolizing pride, strength, and heritage, the shield ties the portfolio together while allowing for flexibility across products, such as the bold Superchips and flavorful Tortilla. The result is a confident and cohesive design system that makes Maarud easy to recognize, easy to buy, and impossible to forget.
Project done at Grid branding in 2022
