Maarud - A more confident and unforgettable brand
Maarud is Norway's biggest snack and chips producer with over 70 unique products. They wanted to clean up their portfolio, and make their brand stronger across the entire range.
By following the Ehrenberg-Bass institutes principle, we was inspired by the strongest brand asset from the Potetgull-serie, a small brown shield, expanded this, and let it take a bolder and center position on all packagings. The new design system is flexible, so that the expression on existing products could be implemented with the new brand asset.
The result is a a brand that dares to take the position as the stronger, bolder and confident chips brand it always has been.
Project done at Grid branding in 2022