Unlocking new potential through design
LocketInn, a jewelry brand with seven boutiques in Australia, underwent a complete rebrand in 2015 after new ownership. The original identity targeted young girls with pinks, hearts, and playful imagery, limiting its appeal. By creating a sophisticated, elegant identity with mature photography and redesigned storefronts, we expanded the audience to include gift buyers like husbands, brothers, and sons. Without changing the product, the rebranding demonstrated how thoughtful design can unlock a business’s true potential.
Project done freelance in 2015
