Infra - Making the next paint-project easy
Coop Norway’s private brand, Infra needed a rebrand to simplify the customer journey and have a bigger shelf impact. Through customer and staff interviews, we uncovered a need for clearer communication, navigation in store and guidance in the actual painting process. Featuring friendly, step-by-step guides, contemporary colors, and clear typography, the new packaging design makes it easier for customers to find the right products and feel confident in their renovation projects.
Project done in 2019 at Rethink Studio
