A brand for everyday kitchen
SPiiS is Coop’s new kitchen range, offering over 300 products, from cookware to baking supplies, at affordable prices. While the category leaned towards white, minimalist designs, we went the opposite direction—creating a dark look with a distinct photostyle showcasing the product together with Norwegian raw ingredients. A design system with easy to navigate information, and a timeless color palette, the design stood out on shelves, drawing attention and creating a cleaner, more organized presence. The result? A 36% increase in kitchen section sales in 2018, making SPiiS a standout brand in its category. Today, SPiiS continues to thrive, expanding its range with even more products.
Project done in 2017 at Rethink Studio
